Electric Era's Brand Transformation: A New Look for the Road Ahead

Electric Era is transforming. Since our founding in 2020, our CEO Quincy Lee's vision guided us to transform how retailers approach EV charging – making it more reliable, more profitable, and seamlessly integrated into their brand.

Welcome to our new digital home. We've reimagined how to tell our story, drawing inspiration from the energy that powers vehicles and the spirit of the American road trip. Our website and new logo bring this vision to life through motion and purpose.

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Our new logo tells this story beautifully. The connected "E's" design features a subtle lightning bolt at its core, paying homage to our founding mission: to decarbonize and electrify transportation by powering all of EV charging. The clean lines and confident simplicity of our new identity mirror what we deliver to our retail partners: elegant solutions to complex challenges.

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The new site brings clarity to what sets Electric Era apart. Our industry-leading 98%+ per-port uptime demonstrates our commitment to reliability, while real experiences from our retail partners showcase successful battery-backed EV charging in action. Every element of our new digital experience reinforces our dedication to innovation and retailer success.

Explore our new website to see how we're making reliable EV charging more accessible than ever. This refresh represents more than just a new look – it stands as a reflection of our growth and vision for the future of retail EV charging.

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Check it out: electricera.tech

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Marina Resto Black
Head of Marketing
Electric Era

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