Press Release
October 15, 2024
NEVI program explained: opportunitites for businesses in EV charging infrastructure
Transform EV charging into a branded retail experience
Reliable. Immersive. Intelligent.
RetailEdge is the first EV fast charging platform designed from the ground up for retailers. It delivers more than kilowatts—it extends your brand, engages customers, and drives real business outcomes.
Contact Us
Transform EV charging into a branded retail experience
Reliable. Immersive. Intelligent.
RetailEdge is the first EV fast charging platform designed from the ground up for retailers. It delivers more than kilowatts—it extends your brand, engages customers, and drives real business outcomes.
Contact Us
Contact Us
Transform EV charging into a branded retail experience
Reliable. Immersive. Intelligent.
RetailEdge is the first EV fast charging platform designed from the ground up for retailers. It delivers more than kilowatts—it extends your brand, engages customers, and drives real business outcomes.
Contact Us
Contact Us
Why Base Station leads the way
Real business impact
Extend your brand into the parking lot
Turn each charge into a brand experience with our modern, interactive retail kiosk.
Drive loyalty and lift
Seamless integration with membership programs, retail media, and POS systems turns each session into increased LTV.
Deliver a premium brand experience
Designed for visibility, aesthetics, and interaction, RetailEdge reinforces your brand identity at every touchpoint.
Industry-leading reliability
Architected for 99.5%+ per port uptime and 98%+ session success rates, RetailEdge is built to work—consistently.
Faster deployments, lower OpEx
Our integrated battery-backed system reduces grid infrastructure needs, accelerates install timelines, and avoids costly demand charges.
One vendor, full accountability
Electric Era handles permitting, installation, operations, and maintenance with a vertically integrated stack.
Create a new revenue stream
EV charging becomes a profit center, not a cost center, by tying into your core retail metrics.
Future-proof your footprint
Strengthen your competitive differentiation while meeting emerging regulatory requirements and customer expectations.
Invest with confidence
RetailEdge is engineered for scale, with OTA updates, remote diagnostics, and long-term support.
EV charging solutions for every industry
RetailEdge is the only retail-first EV charger, designed from the ground up to integrate with your brand and your store. Differentiate your brand, delight your customers, and build impactful loyalty.
Advanced technology for the Electric Era
RetailEdge is Electric Era’s most advanced retail-first EV charger, designed from the ground up to integrate with your store, win customers, and deliver business outcomes. Built on our battery-backed, vertically integrated platform, it combines ultra-fast charging with immersive retail engagement.
Vertically integrated
Hardware, software, and services working in harmony. No vendor finger-pointing, just consistent performance you can count on.
Retail-ready touchscreen
27” Sunlight-readable touchscreen, camera, and audio to deliver engaging promotions, loyalty incentives, and digital content while drivers charge.
Battery-backed energy management
Reduce demand charges, OpEx, and costly grid upgrades—accelerating your speed to market.
Built different. Built for retail
Every choice was designed specifically to optimize the retailer and retail customer experience
Command Console
Manage your entire charging footprint from a single pane of glass: Charger status, alerts, usage insights, and retail integrations.
HaloAI enhanced
Ensure drivers have a flawless start-to-finish charging experience with embedded real-time ai assistance.
Learn More
Command Console
Web-based portal for performance insights, remote support, and future experience management.
Flexible deployment options
Available in multiple power and stall configurations.
Vertically integrated hardware
Dispenser, battery, and switchgear built for speed and reliability.
Smart infrastructure layer
Seamlessly bridges utility, hardware, and software.
Vertically integrated
Hardware, software, and services working in harmony. No vendor finger-pointing, just consistent performance you can count on.
Retail-ready touchscreen
27” Sunlight-readable touchscreen, camera, and audio to deliver engaging promotions, loyalty incentives, and digital content while drivers charge.
Battery-backed energy management
Reduce demand charges, OpEx, and costly grid upgrades—accelerating your speed to market.
Built different. Built for retail
Every choice was designed specifically to optimize the retailer and retail customer experience
Command console
Manage your entire charging footprint from a single pane of glass: Charger status, alerts, usage insights, and retail integrations.
HaloAI enhanced
Ensure drivers have a flawless start-to-finish charging experience with embedded real-time ai assistance.
Vertically integrated hardware
Dispenser, battery, and switchgear built for compact reliability.
Command Console
Web-based portal for performance insights, remote support, and future experience management.
Smart infrastructure layer
Seamlessly bridges utility, hardware, and software.
Flexible deployment options
Available in multiple power and stall configurations.
RetailEdge leads the charge.
It’s time for the next generation of EV fast charging. Beyond kilowatts, EV charging should enhance your brand, win loyal customers, and drive business growth. Built on a platform of world class reliability and uptime, RetailEdge transforms your parking lot into your next big revenue opportunity.
Read our White Paper
RetailEdge
Legacy charging
Homegrown solutions
All-in-one platform
Retail interoperability
Low energy costs
Fast installation
Charging performance
Warranted operations
Intelligent and interactive driver interface
Immersive marketing capabilities
Retail media network channel
Base Station
Legacy charging
Deployment time
6-8 months
1-2+ Years
Reliability (session)
98%
73%
Uptime (per port)
99.5%
97%
Battery-backed
Optional
Demand charge mitigation
SS
Revenue opportunities
kWh and retail boost
Choose kWh or rent payment
Vendor relationships
1 partner
Juggling many partners
Choose the right charger for your business
Compare charging speed, reliability, footprint, and retail capabilities
400 kW
Per stall for high-performance rapid charging.
High peak power
Meets or exceeds the power capacity of modern EVs
98%+ session reliability
Industry leading consistency that drivers rely on.
Retail-first experience
Extend retail opportunities into the parking lot.
99.5% per-port uptime
Self-healing and OTA updates reduce OpEx.
Modern kiosk experience
Interactive touchscreen for the ultimate retail-integrated charging experience.
Download Spec Sheet
200 kW speed
Per 2-stall dispenser for standard retail charging needs.
High peak power
16 peak power sessions per stall per day.
92% session reliability
Top tier consistency that drivers rely on.
Brand-transparent
Hardware and software that has consistent branding with the retailer.
99.5% per port uptime
Self-healing and OTA updates reduce OpEx.
Easy user experience
Plug in. Tap to Pay. Charge.
Download Spec Sheet
<Success Stories from Our Retail Partners>
30%
Traffic Increase
20%
Revenue Uplift
OWN & OPERATE
"Electric Era's Base Station charging stations boosted foot traffic by 25% and increased basket size by 15%, while seamless integration with our loyalty program keeps customers coming back."
Jane Doe
CMO, Retail Chain
Read case study
30%
Traffic Increase
20%
Revenue Uplift
OWN & OPERATE
"Electric Era's Base Station charging stations boosted foot traffic by 25% and increased basket size by 15%, while seamless integration with our loyalty program keeps customers coming back."
Jane Doe
CMO, Retail Chain
Read case study
30%
Traffic Increase
20%
Revenue Uplift
OWN & OPERATE
"Electric Era's Base Station charging stations boosted foot traffic by 25% and increased basket size by 15%, while seamless integration with our loyalty program keeps customers coming back."
Jane Doe
CMO, Retail Chain
Read case study
30%
Traffic Increase
20%
Revenue Uplift
OWN & OPERATE
"Electric Era's Base Station charging stations boosted foot traffic by 25% and increased basket size by 15%, while seamless integration with our loyalty program keeps customers coming back."
Jane Doe
CMO, Retail Chain
Read case study
30%
Traffic Increase
20%
Revenue Uplift
OWN & OPERATE
"Electric Era's Base Station charging stations boosted foot traffic by 25% and increased basket size by 15%, while seamless integration with our loyalty program keeps customers coming back."
Jane Doe
CMO, Retail Chain
Read case study
Flexible charging models for your business
Direct purchase
Maximize control and profitability with complete ownership over the stations and brand experience.
Monthly payments
As little as $0 upfront with financing options that can cover both equipment and installation.
Custom solution
Whether you want to maximize the upside or minimize risk, we have flexible models for your business needs.
An easy, reliable driver experience
An Easy, Reliable Driver Experience.
Plug in
Smart station design for easy access
Tap to pay
No apps or charging-specific wallets required
Charge
Initiates in under 30 seconds
Shop
Engage with personalized programs
Go
Session completes
Regulation, nevi, infrastructure
Reliability, ev charging, thought leadership
Press Release
October 10, 2024
Electric Era network charging session data deep dive - customer loyalty analysis & management
Reliability, refill retailer, battery-backed
Press Release
October 10, 2024
The future of convenience stores: why installing EV chargers now is a smart business move
Regulation, nevi, infrastructure
Press Release
October 15, 2024
NEVI program explained: opportunitites for businesses in EV charging infrastructure
Reliability, ev charging, thought leadership
Press Release
October 10, 2024
Electric Era network charging session data deep dive - customer loyalty analysis & management
Reliability, refill retailer, battery-backed
Press Release
October 10, 2024
The future of convenience stores: why installing EV chargers now is a smart business move
What’s next?
For retail brands that want to extend their brand into the parking lot, RetailEdge Experiences and HaloAI can be layered on top of Base Station for personalized, branded, AI-enhanced engagement.
Discover RetailEdge
RetailEdge Experiences
Integrate core retail benefits at the charging station, such as loyalty signups and promotions or member validation.
HaloAI
AI-assisted charging means fewer session failures and faster answers to drivers questions based on a vast repository of station, car, and local data.
Get started with RetailEdge
Bring branded, reliable fast charging to your locations today. Submit the form to start the conversation.
