Station Lifetime Value Calculator

Get $5M LTV with Electric Era and retail boost vs. $3M with a different solution.

1. What type of business do you have? We'll fill out some common starting values.

Big Box Retailer

Convenience Store

2. Customize the values that drive lifetime value tailored to your specific business.

Basket value ($)

The average amount customers spend inside the store per visit.

Current in-store conversion (%)

Percent of customers that go inside the store.

Starting sessions per day

The number sessions per day expected in the first year of operation.

Advanced Settings

Electric Era session reliability (%)

The percent of sessions that start charging on the first attempt.

Electric Era per-port uptime (%)

The percent of time on average that a charging port is capable of charging cars (available or in-use).

Return visits per week

The number of return visits each driver makes per week.

Energy per session (kWh)

Average energy delivered per charging session - 35 kWh is the industry standard for North America.

Margin per kWh ($/kWh)

The amount over the cost of energy that can be charged to the customer. High demand charges in general will make this value lower unless compensated with battery-backed systems.

Customer loss rate (%)

The percent chance that a return customer is lost as a result of a poor reliability event. Industry sources cite roughly a 50% chance on average.

YoY growth (%)

The percent of sessions/day growth expected year over year. Industry averages here tend to be around 30%.

Lifetime Value per Driver:

Other charging providers

Nexus with Retail Boost

Lifetime Value per Station:

Other charging providers

Nexus with Retail Boost

Work With Us Technology Drivers Resources

Host Our Stations Invest Grants & Funding Blog

Command Console About Us Careers Media Contact Us

Newsletter Sign Up

Engineering Blog

Shop merch