Loyalty Program Experiences
Add EV charging to the omnichannel loyalty program toolbox.
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Contact us
Loyalty Program Experiences
Add EV charging to the omnichannel loyalty program toolbox.
Contact us
Contact us
Contact us
Why Base Station leads the way
Omnichannel loyalty
Optimize dwell time
EV fast charging complements your in-store omni-service efforts. Convert 15-30 minutes of refueling into in-store revenue.
Increase basket size
Increase basket size by enabling drivers to easily earn and redeem points for personalized discounts and exclusive experiences.
Build habits
Incentivize repeat visits and build lasting habits through high impact, personalized loyalty rewards.
New touchpoint
Reach customers beyond their mobile device with a key touchpoint at the start of their customer journey.
New data
Build new—or enhance existing—data profiles using unique vehicle and charging data.
New insights
Create new monetization opportunities with premium engagements.
1-click program integration
Extend your existing loyalty program with simple, 1-click setup with loyalty platforms such as PDI, PAR, and Paytronix.
Multiple validation methods
Allow drivers to easily sign up and validate using RFID, magstripe, phone number, or alternate ID methods.
Familiar configuration
Once integrated, configure the charging kiosk as a Channel within your existing loyalty platform.
EV charging solutions for every industry
Easy for marketers, easy for drivers
Electric Era chargers include modern, dynamic, interactive screens capable of extending business critical programs into the parking lot.
Vertically integrated
Hardware, software, and services working in harmony. No vendor finger-pointing, just consistent performance you can count on.
Retail-ready touchscreen
27” Sunlight-readable touchscreen, camera, and audio to deliver engaging, dynamic content while drivers charge.
Battery-backed energy management
Reduce demand charges, OpEx, and costly grid upgrades—accelerating your speed to market.
Built different. Built for retail
Every choice was designed specifically to optimize the retailer and retail customer experience.
Command Console
Manage your entire charging footprint from a single pane of glass: Charger status, alerts, usage insights, and retail integrations.
HaloAI enhanced
Ensure drivers have a flawless start-to-finish charging experience with embedded real-time AI assistance.
Intuitive touchscreen
32" touchscreen makes it easy
for drivers to charge successfully.
for drivers to charge successfully.
Smart energy management
Energy Management System (EMS) optimizes charging performance and efficiency.
Vertically integrated hardware
Dispenser, battery, and switchgear built for speed and reliability.
Flexible deployment options
Available in multiple power and stall configurations.
Vertically integrated
Hardware, software, and services working in harmony. No vendor finger-pointing, just consistent performance you can count on.
Retail-ready touchscreen
27” Sunlight-readable touchscreen, camera, and audio to deliver engaging promotions, loyalty incentives, and digital content while drivers charge.
Battery-backed energy management
Reduce demand charges, OpEx, and costly grid upgrades—accelerating your speed to market.
Built different. Built for retail
Every choice was designed specifically to optimize the retailer and retail customer experience.
Command Console
Manage your entire charging footprint from a single pane of glass: Charger status, alerts, usage insights, and retail integrations.
HaloAI enhanced
Ensure drivers have a flawless start-to-finish charging experience with embedded real-time AI assistance.
Vertically integrated hardware
Dispenser, battery, and switchgear built for compact reliability.
Smart energy management
Energy Management System (EMS) optimizes charging performance and efficiency.
Intuitive touchscreen
32" touchscreen makes it easy
for drivers to charge successfully.
for drivers to charge successfully.
Flexible deployment options
Available in multiple power and stall configurations.
Easy for marketers, easy for drivers
Electric Era chargers include modern, dynamic, interactive screens capable of extending business critical programs into the parking lot.
Built on trusted EV infrastructure
Halo’s helpfulness builds on industry leading reliability and driver satisfaction
Multilingual
Halo instantly recognizes and responses in the driver’s language of choice
Ultra-low latency
Halo is engineered for natural conversation with near-instantaneous responses
Contextual awareness
Halo delivers personalized responses equipped with real-time vehicle, station, location, and retailer data
Multilingual
Halo instantly recognizes and responses in the driver’s language of choice
Ultra-low latency
Halo is engineered for natural conversation with near-instantaneous responses
Built on trusted EV infrastructure
Halo’s helpfulness builds on industry leading reliability and driver satisfaction
Contextual awareness
Halo delivers personalized responses equipped with real-time vehicle, station, location, and retailer data
Easy for marketers, easy for drivers
Electric Era chargers include modern, dynamic, interactive screens capable of extending business critical programs into the parking lot.
Smart media delivery
Built-in caching, 20 GB rotating on-site storage
High bandwidth
Starlink, 4G/5G LTE with 100MB/day bandwidth
Context aware
Leverage previous charging history, member IDs to personalize targeting
Dynamic experiences
Supports rich media across text, images, videos, and HTML5
High bandwidth
Starlink, 4G/5G LTE with 100MB/day bandwidth
Network conscious
Built-in caching, 20 GB rotating on-site storage
Context aware
Leverage previous charging history, member IDs to personalize targeting
Dynamic experiences
Supports rich media across text, images, videos, and HTML5
Easy for marketers, easy for drivers
Electric Era chargers include modern, dynamic, interactive screens capable of extending business critical programs into the parking lot.
Loyalty validation inputs
RFID, magstripe, phone number, ID
Configure rewards
Earn and redeem points for charging
1-click integration
Connect via API in our Command Console
Dynamic experiences
Text, images, videos, and HTML5
High bandwidth
Starlink, 4G/5G LTE with 100MB/day bandwidth
Network conscious
Built-in caching, 20 GB rotating on-site storage
Context aware
Leverage previous charging history, member IDs to personalize targeting
Dynamic experiences
Supports rich media across text, images, videos, and HTML5
RE400 leads the charge.
It’s time for the next generation of EV fast charging. Beyond kilowatts, EV charging should enhance your brand, win loyal customers, and drive business growth. Built on a platform of world class reliability and uptime, RE400 transforms your parking lot into your next big revenue opportunity.
Read our White Paper
RE400
Legacy charging
Homegrown solutions
All-in-one platform
Retail interoperability
Low energy costs
Fast installation
Charging performance
Warranted operations
Intelligent and interactive driver interface
Immersive marketing capabilities
Retail media network channel
Base Station
Legacy charging
Deployment time
6-8 months
1-2+ Years
Reliability (first try success)
92%+
73%
Uptime (per port)
99.5%
97%
Battery-backed
Optional
Demand charge mitigation
SS
Revenue opportunities
kWh and retail boost
Choose kWh or rent payment
Vendor relationships
1 partner
Juggling many partners
Choose the right charger for your business
Compare charging speed, reliability, footprint, and retail capabilities.
400 kW
Per stall for high-performance rapid charging.
High peak power
Meets or exceeds the power capacity of modern EVs
98%+ session reliability
Industry leading consistency that drivers rely on.
Retail-first experience
Extend retail opportunities into the parking lot.
99.5% per-port uptime
Self-healing and OTA updates reduce OpEx.
Modern kiosk experience
Interactive touchscreen for the ultimate retail-integrated charging experience.
Download Spec Sheet
200 or 400 kW speed
Per 2-stall dispenser for standard retail charging needs.
High peak power
16 peak power sessions per stall per day.
92% session reliability
Top tier consistency that drivers rely on.
Brand-transparent
Hardware and software that has consistent branding with the retailer.
99.5% per port uptime
Self-healing and OTA updates reduce OpEx.
Easy user experience
Plug in. Tap to Pay. Charge.
Download Spec Sheet
Success stories from our retail partners
30%
Traffic Increase
20%
Revenue Uplift
OWN & OPERATE
"Electric Era was able to beat utility upgrade timelines and activate ahead of schedule to collect revenue early and deliver significant demand charge reduction."
Jonathan Polonsky
Chairman & CEO of Plaid Pantry
Read case study
100%
Uptime
CCS & NACS
Charging Flexibility
OWN & OPERATE
"They made this project really easy... We needed someone who could walk us through the installation and know that when they gave us recommendations, they had our best interest in mind."
Brandon Wagoner
Manager, Strategy Execution & Analytics, MTE
Read case study
50%
Average Usage
6 Month
Deployment
OWN & OPERATE
"Electric Era made it easy to get our charging station up and running fast. Their technology and support have kept our uptime at 99% and session success at 92%, which means drivers trust our site and keep coming back. That reliability has been key to our growth."
Shawn Ward
Owner, QuikCharge
Read case study
67%
Faster Deployment
20%
Reduced Costs
OWN & OPERATE
"The hardware solution is very good, but what convinced us to move forward was the Electric Era team. They are highly competent, motivated and all about getting things done correctly."
Johannes Copeland
COO, Skycharger
Read case study
Flexible charging models for your business
Direct purchase
Maximize control and profitability with complete ownership over the stations and brand experience.
Monthly payments
Choose from Charging-as-a-Service (CaaS) models or financing options with as little as $0 upfront.
Custom solution
Whether you want to maximize the upside or minimize risk, we have flexible models for your business needs.
An Easy, Reliable Driver Experience.
Plug in
Smart station design for easy access
Tap to pay
No apps or charging-specific wallets required
Charge
Initiates in under 30 seconds
Shop
Engage with personalized programs
Go
Session completes
Case Study | QuikCharge: Launching A Profitable EV Charging Station in Six Months
Feb 2025
Case Studies
Case Study | Retailer Plaid Pantry Revolutionizes EV Charging with Cost Savings & Rapid Deployment
Jul 2024
Case Studies
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What’s next?
For retail brands that want to extend their brand into the parking lot, explore Retail Experiences and HaloAI for personalized, branded, AI-enhanced engagement.
Discover RetailEdge
Retail Experiences
Integrate core retail benefits at the charging station, such as loyalty signups and promotions or member validation.
HaloAI
AI-assisted charging means fewer session failures and faster answers to drivers questions based on a vast repository of station, car, and local data.
Get in touch
Learn how you can extend your loyalty program into the parking lot with Electric Era.
Book meeting
Get in touch
Learn how you can extend your loyalty program into the parking lot with Electric Era.
Book a Meeting
Get in touch
Learn how you can extend your loyalty program into the parking lot with Electric Era.
Book Meeting
