Webinar | From Passive Host to Strategic Owner—A New Model for Retail EV Charging
EV charging has quietly become one of the most contested decisions in retail real estate strategy. Do you lease your parking lot to a third-party operator and collect a predictable site-host fee? Do you invest your own capital, build an internal team, and own it outright? For many retailers, neither option fits.
In this webinar, Will, Alan, and Michael break down the third path, Charging as a Service (CaaS). It’s an option that gives retailers full control over pricing, branding, and the customer experience, without the capital burden or operational complexity of building an infrastructure program from scratch. They’ll dive into value-added services, break down the P&L, and walk the audience through the total economic impact.
You will learn:
- Why the traditional CPO model structurally limits retail outcomes—and what retailers are leaving on the table
- How CaaS reframes EV charging from a CapEx decision into an operating channel (including sharing P&L comparisons)
- What "retail-first" charging infrastructure actually means, and why the hardware choices matter as much as the financing structure
- How leading retailers are integrating charging into loyalty, promotions, and retail media strategies
- What to look for—and what to watch out for—when evaluating CaaS solutions (hint: it’s aligning incentives)
Whether you're early in your EV charging evaluation or looking to restructure an existing program, this session will give you a sharper framework for making decisions that align with your long-term retail strategy.
When: April 29, 2026 at 10am PT / 1pm ET
Where: Zoom Webinar (you'll get a unique registration link after you register)
Speakers:
- Will Hersey, Head of Business Development, Electric Era
- Alan Dowdell, Vice President, Head of Distributed Energy Solutions, MN8 Energy
- Michael Miller, Manager, Distributed Energy Solutions, MN8 Energy
EV charging has quietly become one of the most contested decisions in retail real estate strategy. Do you lease your parking lot to a third-party operator and collect a predictable site-host fee? Do you invest your own capital, build an internal team, and own it outright? For many retailers, neither option fits.
In this webinar, Will, Alan, and Michael break down the third path, Charging as a Service (CaaS). It’s an option that gives retailers full control over pricing, branding, and the customer experience, without the capital burden or operational complexity of building an infrastructure program from scratch. They’ll dive into value-added services, break down the P&L, and walk the audience through the total economic impact.
You will learn:
- Why the traditional CPO model structurally limits retail outcomes—and what retailers are leaving on the table
- How CaaS reframes EV charging from a CapEx decision into an operating channel (including sharing P&L comparisons)
- What "retail-first" charging infrastructure actually means, and why the hardware choices matter as much as the financing structure
- How leading retailers are integrating charging into loyalty, promotions, and retail media strategies
- What to look for—and what to watch out for—when evaluating CaaS solutions (hint: it’s aligning incentives)
Whether you're early in your EV charging evaluation or looking to restructure an existing program, this session will give you a sharper framework for making decisions that align with your long-term retail strategy.
When: April 29, 2026 at 10am PT / 1pm ET
Where: Zoom Webinar (you'll get a unique registration link after you register)
Speakers:
- Will Hersey, Head of Business Development, Electric Era
- Alan Dowdell, Vice President, Head of Distributed Energy Solutions, MN8 Energy
- Michael Miller, Manager, Distributed Energy Solutions, MN8 Energy
