Ebook | Monetize the Mandate
As EV charging shifts from “nice-to-have” to a building-code requirement, retailers face a new reality: charging must be designed, budgeted, and delivered on the same critical path as the store itself and missteps can add cost, complexity, and schedule risk.
Many teams default to Level 2 charging as the simplest compliance route, but in practice an L2-heavy approach often becomes a long-term operational tax: low driver value in short retail dwell windows, uneven utilization, frequent user friction, and a sprawling site-wide electrical build that multiplies construction scope across the parking field.
This paper argues that mandates can be met more effectively and profitably, by leveraging code pathways that emphasize power allocation over stall-count proliferation, enabling a Level 3 (DC fast charging) strategy. DC fast charging aligns with real retail behavior (10–20 minute stops), concentrates infrastructure into a manageable charging zone, reduces distributed construction and maintenance burden, and creates a credible platform for monetization through charging revenue, repeat visits, meaningful dwell time, and loyalty/brand integration.
“Monetize the Mandate” reframes compliance from a forced cost into a repeatable profit-center model for new builds, and outlines how a turnkey DC fast charging partner can help retailers execute reliably from design through ongoing operations.
As EV charging shifts from “nice-to-have” to a building-code requirement, retailers face a new reality: charging must be designed, budgeted, and delivered on the same critical path as the store itself and missteps can add cost, complexity, and schedule risk.
Many teams default to Level 2 charging as the simplest compliance route, but in practice an L2-heavy approach often becomes a long-term operational tax: low driver value in short retail dwell windows, uneven utilization, frequent user friction, and a sprawling site-wide electrical build that multiplies construction scope across the parking field.
This paper argues that mandates can be met more effectively and profitably, by leveraging code pathways that emphasize power allocation over stall-count proliferation, enabling a Level 3 (DC fast charging) strategy. DC fast charging aligns with real retail behavior (10–20 minute stops), concentrates infrastructure into a manageable charging zone, reduces distributed construction and maintenance burden, and creates a credible platform for monetization through charging revenue, repeat visits, meaningful dwell time, and loyalty/brand integration.
“Monetize the Mandate” reframes compliance from a forced cost into a repeatable profit-center model for new builds, and outlines how a turnkey DC fast charging partner can help retailers execute reliably from design through ongoing operations.
