Extending omnichannel loyalty programs into the parking lot with EV charging — by Accenture, PDI Technologies, and Electric Era
EV charging and retail loyalty are converging into a single strategic surface. What was once infrastructure in the parking lot is becoming a digitally addressable, high-dwell engagement channel—one that can acquire customers, shape habits, and generate measurable incremental revenue.
Loyalty engagement can no longer begin at checkout—it must start earlier, at the moments where intent and attention are forming. This paper, co-authored by Electric Era, Accenture, and PDI Technologies, outlines how early integration of charging, loyalty, and operational reliability allows retailers to create a long-term competitive advantage before the market commoditizes.
Table of Contents
- Executive Summary
- The Evolution of Retail Loyalty Programs
- Unlocking the Omnichannel Opportunity
- The EV-Loyalty Blueprint
- AI-Led Orchestration for Loyalty and Charging
- Why Now? The Case for Early Adoption and Owning the EV Moment
- What Leaders Must Do Differently
- EV-Loyalty Integration Readiness Assessment
EV charging and retail loyalty are converging into a single strategic surface. What was once infrastructure in the parking lot is becoming a digitally addressable, high-dwell engagement channel—one that can acquire customers, shape habits, and generate measurable incremental revenue.
Loyalty engagement can no longer begin at checkout—it must start earlier, at the moments where intent and attention are forming. This paper, co-authored by Electric Era, Accenture, and PDI Technologies, outlines how early integration of charging, loyalty, and operational reliability allows retailers to create a long-term competitive advantage before the market commoditizes.
Table of Contents
- Executive Summary
- The Evolution of Retail Loyalty Programs
- Unlocking the Omnichannel Opportunity
- The EV-Loyalty Blueprint
- AI-Led Orchestration for Loyalty and Charging
- Why Now? The Case for Early Adoption and Owning the EV Moment
- What Leaders Must Do Differently
- EV-Loyalty Integration Readiness Assessment
