Case Study | Seven Feathers Truck & Travel: How a Tribal enterprise brought Oregon’s largest non-Tesla EV charging station to the I-5 corridor
When the Cow Creek Band of Umpqua Tribe of Indians decided to add EV fast charging to their Seven Feathers Truck & Travel Center in Canyonville, Oregon, they weren’t just making an infrastructure upgrade. They were making a statement about what their community stands for: Welcoming every traveler on the I-5 corridor, including the fast-growing wave of EV drivers passing through Southern Oregon. This site features 6 dual-port charging kiosks delivering 12 simultaneous charge points, all backed by Electric Era’s patented battery technology.
Station at a glance:
- 12 charge ports across 6 dual-port kiosks (Oregon’s largest non-Tesla EV station at opening)
- Over 4,700 charging sessions in 2025
- 99%+ uptime
The customer: A tribal enterprise with high standards
Seven Feathers Truck & Travel Center is operated by Umpqua Indian Development Corporation (UIDC). Located at I-5 Exit 99 in Canyonville, the property anchors a campus of award-winning tribal businesses: Seven Feathers Casino Resort, Creekside Hotel and Suites, Seven Feathers RV Resort, and the Cow Creek Health & Wellness Center. This makes it a significant destination, not just a pit stop.
The truck and travel center draws a mix of long-haul truckers, recreational travelers, and local customers daily. With the shift to electric vehicles accelerating, Seven Feathers recognized that EV charging wasn’t optional, it was the next essential amenity for a world-class travel stop.
The challenge: Meeting enterprise standards in a complex decision environment
For a tribal enterprise, major capital decisions don't happen quickly. Seven Feathers needed a partner who could meet several distinct requirements, on a rapid timeline. Their requirements were to deploy DC fast charging without requiring an expensive grid upgrade, see high uptime of chargers, branded on-screen experiences, and leverage fleet payment integrations.
“We feel that this rapid, universal electric vehicle charging station supports our overall mission of making decisions that benefit our Tribal citizens and our community for seven generations into the future. The Cow Creek Umpqua Tribe is supportive of seeking alternative forms of energy, and supportive of transportation that omits pumping pollutants and greenhouse gases into the air. The forests and mountains in Canyonville deserve clean air, just like all of us in Southern Oregon.”
— Carla Keene, Chairman, Cow Creek Band of Umpqua Tribe of Indians
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The solution: Battery-backed DC fast charging built for a high-traffic corridor
What Electric Era installed is six dual-port DC fast chargers capable of serving 12 vehicles simultaneously, supported by a battery storage system for efficient peak power management. The site ensures high reliability with a 99% uptime, 24/7 network monitoring, and Electric Era’s Command Console for real-time analytics. Designed for both everyday drivers and commercial fleets, the kiosks also include customizable promotional displays and planned integration for WEX fleet cards.
Beyond raw session counts, the station has become a genuine business asset for Seven Feathers. EV drivers who stop to charge are prime candidates to enter the travel center, grab food, or—with the right touchscreen prompt—sign up for the Players Club loyalty program.
Driver feedback:
“Probably the best charging spot along I-5. 0.42/kWh matches or beats EA/EVgo unless you get free charging. Clean bathrooms, decent hot food and reasonable prices. I stop by here every time I drive between Seattle and LA.”
“Another visit to one of our favorite stops and places to charge our electric vehicle. Between Seven Feathers Truck and Travel and their clean / well maintained stop + Electric Era’s technology and intuitive charging experience, this is definitely a place to put on your favorite list.
“They should all be like this: 1) just swipe your card and plug-in. 2) double the speed I've been able to get from all the other stations lately.”
See this station on PlugShare.
Curious about EV fast charging for your location? Contact us today to get started.
When the Cow Creek Band of Umpqua Tribe of Indians decided to add EV fast charging to their Seven Feathers Truck & Travel Center in Canyonville, Oregon, they weren’t just making an infrastructure upgrade. They were making a statement about what their community stands for: Welcoming every traveler on the I-5 corridor, including the fast-growing wave of EV drivers passing through Southern Oregon. This site features 6 dual-port charging kiosks delivering 12 simultaneous charge points, all backed by Electric Era’s patented battery technology.
Station at a glance:
- 12 charge ports across 6 dual-port kiosks (Oregon’s largest non-Tesla EV station at opening)
- Over 4,700 charging sessions in 2025
- 99%+ uptime
The customer: A tribal enterprise with high standards
Seven Feathers Truck & Travel Center is operated by Umpqua Indian Development Corporation (UIDC). Located at I-5 Exit 99 in Canyonville, the property anchors a campus of award-winning tribal businesses: Seven Feathers Casino Resort, Creekside Hotel and Suites, Seven Feathers RV Resort, and the Cow Creek Health & Wellness Center. This makes it a significant destination, not just a pit stop.
The truck and travel center draws a mix of long-haul truckers, recreational travelers, and local customers daily. With the shift to electric vehicles accelerating, Seven Feathers recognized that EV charging wasn’t optional, it was the next essential amenity for a world-class travel stop.
The challenge: Meeting enterprise standards in a complex decision environment
For a tribal enterprise, major capital decisions don't happen quickly. Seven Feathers needed a partner who could meet several distinct requirements, on a rapid timeline. Their requirements were to deploy DC fast charging without requiring an expensive grid upgrade, see high uptime of chargers, branded on-screen experiences, and leverage fleet payment integrations.
“We feel that this rapid, universal electric vehicle charging station supports our overall mission of making decisions that benefit our Tribal citizens and our community for seven generations into the future. The Cow Creek Umpqua Tribe is supportive of seeking alternative forms of energy, and supportive of transportation that omits pumping pollutants and greenhouse gases into the air. The forests and mountains in Canyonville deserve clean air, just like all of us in Southern Oregon.”
— Carla Keene, Chairman, Cow Creek Band of Umpqua Tribe of Indians
The solution: Battery-backed DC fast charging built for a high-traffic corridor
What Electric Era installed is six dual-port DC fast chargers capable of serving 12 vehicles simultaneously, supported by a battery storage system for efficient peak power management. The site ensures high reliability with a 99% uptime, 24/7 network monitoring, and Electric Era’s Command Console for real-time analytics. Designed for both everyday drivers and commercial fleets, the kiosks also include customizable promotional displays and planned integration for WEX fleet cards.
Beyond raw session counts, the station has become a genuine business asset for Seven Feathers. EV drivers who stop to charge are prime candidates to enter the travel center, grab food, or—with the right touchscreen prompt—sign up for the Players Club loyalty program.
Driver feedback:
“Probably the best charging spot along I-5. 0.42/kWh matches or beats EA/EVgo unless you get free charging. Clean bathrooms, decent hot food and reasonable prices. I stop by here every time I drive between Seattle and LA.”
“Another visit to one of our favorite stops and places to charge our electric vehicle. Between Seven Feathers Truck and Travel and their clean / well maintained stop + Electric Era’s technology and intuitive charging experience, this is definitely a place to put on your favorite list.
“They should all be like this: 1) just swipe your card and plug-in. 2) double the speed I've been able to get from all the other stations lately.”
See this station on PlugShare.
Curious about EV fast charging for your location? Contact us today to get started.
